SV
South VillageVillage of Palm Springs, FL
Client preview
Village of Palm Springs, Florida · Prepared by BusinessFlare®

South Village Redevelopment

A walkable, mixed-use Town Center for the 2nd Avenue N corridor — market analysis, a conceptual vision with renderings, five site-by-site development programs, and a developer-facing 'Invest Palm Springs' package.

67 acresSouth Village study area
5 sitescatalytic opportunities programmed
~27,000Village residents (32K+ by 2045)
Overview

The Town Center Palm Springs doesn't yet have

The Village of Palm Springs engaged BusinessFlare® in 2025 to transform the 2nd Avenue N corridor into a human-scale, mixed-use Town Center — the 'South Village' that today sends residents to Lake Worth and West Palm Beach for dining and shopping.

BusinessFlare® delivered the market and feasibility analysis, the conceptual vision and renderings, five site-by-site development programs, and the polished 'Invest Palm Springs' package built to attract developers and partners.

The vision

A main-street town center of buildings up to three stories — boutique retail, cafés, plazas, and pedestrian promenades — organized around five catalytic opportunity sites, from a 1.13-acre CRA-owned anchor to a 4.22-acre mixed-use site supporting ~400–450 units.

~450units on the largest site
$3.5M+annual rent potential, flagship site
$76,066average household income
2CRA districts
Visuals

The vision, rendered

Concept: the reimagined 2nd Avenue N — a walkable Town Center with retail, plazas, and a signature roundabout. Illustrative rendering, BusinessFlare®.
Concept: the reimagined 2nd Avenue N — a walkable Town Center with retail, plazas, and a signature roundabout. Illustrative rendering, BusinessFlare®.
Concept: a Mediterranean-style main-street block with cafés and outdoor dining. Illustrative rendering, BusinessFlare®.
Concept: a Mediterranean-style main-street block with cafés and outdoor dining. Illustrative rendering, BusinessFlare®.
The work

Explore the plan

Vision to investable sites. Open each to go deeper.

A human-scale vision for 2nd Avenue N — boutique retail, cafés, plazas, and pedestrian promenades in buildings up to three stories.

Findings
  • Study area ~67 acres along 2nd Avenue N, Lucerne Ave to Congress Ave.
  • CG and RM zoning across the corridor.
  • Conceptual vision paired with renderings.

A growing, middle-income village that sends its retail and dining spending to neighboring cities — the demand the district is designed to capture.

Findings
  • ~27,000 residents, projected 32,000+ by 2045.
  • Average household income $76,066.
  • Located within two CRA districts.
  • Retail/dining leakage to Lake Worth and West Palm Beach.

Five sites were programmed with feasibility — from a small CRA-owned anchor to a large mixed-use parcel — structured for delivery.

Findings
  • Sites range from a 1.13-acre CRA anchor to a 4.22-acre mixed-use parcel (~400–450 units).
  • Flagship 2.17-acre site modeled at ~113,400 SF and $3.5M+ annual rent potential.
  • Each programmed for feasibility and phasing.

Sites were structured for TIF, public-private partnership, and RFP delivery, and packaged into the 'Invest Palm Springs' sales piece.

Findings
  • Structured for TIF, P3, and RFP delivery.
  • 'Invest Palm Springs' developer-facing package.
  • Market & feasibility analysis, vision & renderings, and five site programs.
By the numbers

Key points